Unify

Share knowledge and expertise
Align daily to the collective vision
Over collaborate

Mind the member

Leverage research and insights
Understand desires and goals
Design for health and happiness

Serve don’t sell

Listen to the audience
Deliver experiences that inform and inspire
Focus on meeting needs

Un-complicate 

Remove the extraneous
Make products and process seamless
Eliminate friction

Conspire on strategy

Make a plan
Calibrate on the destination
Know your role

Keep it connected

Embrace patterns and systems
Build parts that contribute to the greater whole
Create confidence with consistency

Elevate with consistency

Embrace patterns and systems
Create stability with connected interactions
Speak with a single voice

Value change

Identify opportunities
Get out of your comfort zone
Think forward

Iterate

Revisit experiences with fresh eyes
Learning is the most perfect thing you can do
Circle back to move forward